Short, personal writings on brand, writing, whatever.
You walk into a new hair salon and ask them why you should get a haircut there instead of down the street. They say “we deliver the best haircuts, we have the best hair stylists, and they’re trained to do a great job in thirty minutes or less.”
Early this year, Clif Bar took out a one-page ad in the New York Times and did no advertising. Instead they wrote an open letter to Kind Snacks, imploring them to go organic and even offering to help them in the initiative. Kind Snacks rejected the offer (presumably kindly).
Branding is hard. Trying to see outside of your organization enough to create something radically different that will draw people in and create loyalty is just not simple. I think it’s because branding is the water we swim in. We are so immersed in it, we don’t even…
When I hear this phrase, I know it’s going to be a great branding project. When I’m talking to a client about prospective customers, at some point I’ll hear something like “if they just knew how much we cared, they’d sign up for our services,” or “if they just knew the true value…